The largest product relaunch in GoZayaan's history. A rebuilt flight product, and an entire user base that had to move onto it without losing anyone on the way.
Flights are what most people know GoZayaan for. The revamp rebuilt that experience, adding things like fare options and Super Search, which made it the biggest product relaunch the company had done. My part was the go-to-market: how the new product gets introduced, explained and adopted.
Launching to new customers is the comfortable version of this job. The real work was re-onboarding the entire user base: people who already knew where everything was, and now had to learn a new way to book the thing they book most.
The launch film, লিমিটলেস সব অপশন নিয়ে গোযায়ান (GoZayaan, with limitless options), tied the new product straight back to the brand platform, with one promise: there's a GoZayaan for every kind of traveller. The relaunch didn't need a new idea. It needed to prove the one we already had.
30